Founder

Jo McClellan is a leading expert in social policy and strategic planning with more than two decades of experience shaping reform across government, industry and the social sector. Jo has led landmark strategies, fusing analytics, social insight and policy innovation to build the foundations for healthier, more resilient and equitable communities.

Executive Analyst

Will Hughes is one of Australia’s foremost experts in population forecasting and data driven planning. A senior executive with deep experience across government and industry, he has led some of the nation’s most influential evidence programs. His work gives decision-makers the clarity and confidence to plan sustainably, allocate investment wisely and build the foundations for Australia’s future communities.

Digital and Data Leader

Sian Elliott is a highly accomplished digital products and data leader with extensive experience delivering data strategy, governance, analytics and digital solutions. Sian bridges the gap between analytics and strategy, empowering clients to make confident evidence-based decisions that drive transparency, innovation and impact.